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9 Billion Cards Are Waiting for Your Checkout: The Direct U.S. Path to Global E-Commerce

by | Feb 19, 2026

TL;DR: The Bottom Line

Most U.S. e-commerce merchants are unknowingly losing sales to a global market of 9 billion cardholders. While legacy rails (Visa/Mastercard) claim to support UnionPay, they often block UnionPay Debit cards, leading to “False Declines” and abandoned carts. Payverse is the only U.S.-based processor providing a direct connection to the UnionPay network, allowing you to seamlessly accept both Credit and Debit cards. Stop letting legacy gatekeepers limit your growth—close the “Debit Gap” and go global from your U.S. headquarters today.

If your business is headquartered in the United States, you have a unique opportunity to lead the global market. But right now, a silent barrier is standing between your digital storefront and the world’s largest consumer base.

There are currently 9 billion UnionPay cards in circulation worldwide. These cardholders have a massive appetite for American goods and services, yet most U.S. e-commerce merchants are effectively invisible to them.

Why? Because traditional payment processors weren’t built for them. They were built for the “Big Four” rails—Visa, Mastercard, American Express, and Discover.

 

The “Debit Gap”: The Multi-Billion Dollar Oversight

You may have been told that your current payment setup “accepts UnionPay.” In reality, you’re likely only seeing half the picture.

Traditional U.S. rails are designed to protect their own market share. While they may route a UnionPay credit card transaction, they are fundamentally incapable of processing UnionPay Debit cards. Given that a staggering majority of those 9 billion cards are debit, standard U.S. gateways are declining billions of dollars in potential sales every single day. When a global customer tries to use their UnionPay debit card on a standard U.S. site, the transaction fails. The rails don’t promote the UnionPay brand—they compete against it.

 

The Payverse Differentiation: Direct. Seamless. Unique.

Payverse is the only payment processor in the USA that bridges this gap. We provide a direct, seamless connection for both UnionPay Credit and Debit cards for U.S.-based merchants.

We don’t rely on third-party “middleman” rails that want the transaction on their own cards. We connect your U.S. e-commerce store directly to the UnionPay system, ensuring your international customers experience the same seamless checkout as your local ones.

The Payverse Direct Advantage for U.S. Merchants:

  • Access the “Un-Touchables”: We are the only U.S. partner that unlocks UnionPay Debit card acceptance, opening your store to billions of cardholders that Mastercard and Visa simply cannot serve.
  • The End of “False Declines”: Direct connection means the highest authorization rates in the industry. By cutting out the intermediaries, we eliminate the routing errors that lead to abandoned carts.
  • Built for U.S. Headquarters: To access this global 9-billion-card network, your merchant company must be located in the USA. Payverse is your domestic partner for global expansion.
  • Enthusiastic Brand Promotion: Unlike standard rails that hide the UnionPay logo, we help you lean into it. Let the world know your American brand is ready for their business.

 

From U.S. Based to Global Force

Expanding your business doesn’t require opening international offices; it requires opening your digital doors. The 9 billion UnionPay cardholders are looking for quality American goods. With Payverse, you finally have the “key” to let them in.

Stop letting legacy rails dictate your growth. Switch to the only U.S. partner that treats UnionPay as the primary opportunity it truly is. Partner with Payverse now!